Assistant Professor Department of Supply Chain Management Hang Seng Management College, Hong Kong
Dr Shirley Yeung, Quality Assurance Director/ Assistant Professor of Supply Chain Management Department at Hang Seng Management College, was a Quality Management System (QMS) lead auditor of Hong Kong Quality Assurance Agency (HKQAA) of Hong Kong. She awarded the “Outstanding Employee Award” and obtained “Best Teacher Certificate” from HKQAA and Hang Seng School of Commerce (HSSC) in 2006 and 2007 respectively. IRCA ISO 9000 Auditor and invited as AQIP Assessor, US and HKCAAVQ Subject Specialist, Hong Kong. In 2013, Dr. Yeung received professional training certificates from different Schools in Harvard University, US. Also awarded “Fellowship/ FMBA/ Chartered Manager" from Chartered Canadian Institute of Business Administration (CCIBA). Her research interests cover Quality Management System (QMS), Corporate Social Responsibility (CSR), Management and Marketing. In 2006, Dr Yeung received Best Paper from CNAB, China and Best Paper from the 11thInternational Conference on ISO & TQM (ICIT). In 2010, Dr. Yeung also achieved the Highly Commended Award from the TQM Journal.
Publications (Selected)
Yeung, Shirley M. C. (2007). "Corporate social responsibility", Proceedings of the International Conference in Corporate Accountability (ICCA), New York, June.
Yeung, Shirley M. C. (2007)."Integrate ISO 9001: 2000 and six sigma into organizational culture", International Journal of Six Sigma and Competitive Advantage, Inderscience Enterprises Ltd., UK, Volume 3 No.3.
Yeung, Shirley M. C. (2008). "ISO standards and corporate social responsibility (CSR)", Proceedings of the 6th Annual International Conference on ISO 9000, Orlando, March.
Yeung, Shirley M. C. (2008). "Corporate social responsibility (CSR) and marketing management",Proceedings of the 2008 Global Marketing Conference, Shanghai Jiangtao University, Shanghai, China, March.
Yeung, Shirley M. C. (2008). "Integrating quality concepts into curriculum design of business ethics for corporate social responsibility (CSR)", Proceedings of the 13th International Conference on ISO 9000 & TQM (ICIT), Malaysia, 24-26 March.
Yeung, Shirley M. C. (2008)."Corporate Social Responsibility (CSR) in Brand Management", Proceedings of International Conference of Korean Academy of Marketing Science, Seoul, Korea, Nov.
Yeung, Shirley M. C. (2008)."Using Six Sigma - SIPOC for Customer Satisfaction", Proceedings of the 3nd International Conference on Six Sigma, Strathclyde University, Edinburgh, Scotland Dec.
Yeung, Shirley M. C. (2009). "Corporate Social Responsibility Initiatives in Hong Kong - Social Responsibility Criteria and ISO Standards", Journal of Asia International Open University, Macau, June.
Yeung, Shirley M.C. (2009). "Corporate Social Responsibility (CSR) and Management Style for Branding in China", Proceedings of the 5th Management, Engineering, Informatics (MEI) International Conference, July 10-13, 2009, Florida, US.
Yeung, Shirley M. C. (2009). "Minimizing Tools for Outcome Measurement, Maximizing Educational Outputs ", Proceedings of Institute of Hong Kong Education, Proceedings of PROMS (Pacific Rim Objective Measurement Symposium), Hong Kong Institute of Education, HK, July 28-30.
Yeung, Shirley M. C. (2009). "Using Six Sigma - SIPOC for Customer satisfaction" International Journal of Six Sigma and Competitive Advantage, Inderscience Enterprises Ltd., UK.
Yeung, Shirley M. C. (2010). "Integrating SIPOC into Programme Management for Quality Assurance" International Journal of Management in Education.
Yeung, Shirley M.C. (2010) “ Role of Banks in Corporate Social Responsibility (CSR)”, Proceedings of the International Conference on Asia: The Engine for Development & Growth of Economy (AEDGE) 2010, India, Mumbai, March.
Yeung, Shirley M.C. & Ho, Sam H.M. (2010) “Country Report on Quality Movement in Hong Kong” E-Magazine of Middle East Quality Association, Vol. Issue 3, Dubai. (retrievedfrom :http://www.meqa.org/mag/q4q/vol1_issue3/pdfs/hongkong_qualitymovement.pdf)
Yeung, Shirley M C (2010) "Service Quality of Research Supervisors for Social Responsibility", Proceedings of the 14th International Conference on ISO 9000 & TQM (ICIT), Philadelphia, US 5-7 April.
Yeung, Shirley M C (2010). "Management Style with CSR - Change and Brand-building", Asia International Open University, Macau., June.
Yeung, Shirley M C (2010) " Six Sigma - House of Quality for SCM Curriculum Design", The 8th International Conference on Supply Chain Management Information System (SCMIS 2010), The Hong Kong Polytechnic University, Hong Kong. Oct.
Yeung, Shirley M. C. (2011). "Meeting customers' requirements with ISO audit -quality management system (QMS) performance and organizational culture assessment", African Journal of Business Management , Vol.5 (9), pp. 3497-3503, May.
Yeung, Shirley M.C. (2011), "Linking Mission to Learning Activities for Assurance of Learning", The Hong Kong Teachers' Association (HKTA) Annual Conference, Organized by HKTA & HSMC, Hong Kong, June.
Yeung, Shirley M.C. (2011). "Linking AACSB, ISO, SCOR Concepts For Strategic Partnership", ASAIHL Conference, Niagara Falls, US, June.
Yeung, Shirley M. C. (2011). “The Role of Banks in Corporate Social Responsibility”, Journal of Applied Economics and Business Research, Vol. 1, Issue 2, pp. 103-115
Yeung, Shirley M.C. (2012). “Can Accreditation-related Requirements and Mission Statements Measure Learning Outcomes?”, Journal of Teaching International Business, Vol. 22, Issue 4, pp. 243-276
Yeung, Shirley M. C. (2012). “Learning Outcomes from SERVQUAL for Improving Quality of Life (QoL) for Women”, BIT's 1st International Congress of Gynaecogy and Obstetrics.
Yeung, Shirley M.C. (2012). "Managing Effective Learning with Higher Education Research Students: Minimising outcome measurement, maximising educational output", International Journal of Management in Education, Vol. 7, Issue 1/2, pp. 180-198
Yeung, Shirley M. C. (2012). “Visualising Mission through System Thinking”, Hawaii International Conference on Education, Hawaii, US
Yeung, Shirley M. C., Ho, Michelle and Yan, Flower (2012). “Learning Outcomes from SERVQUAL for Improving Library Performance”, 16th ICIT, Sweden
Yeung, Shirley M.C. (2013). “Application of Six Sigma and Quality Management Ideas to the Development of Business School Mission Statements: A content analysis”, International Journal of Management, Vol. 30, Issue 2, Part I, pp. 522-535
Yeung, Shirley M. C. (2013). “Applying Six Sigma into Curriculum Design for Creating Value – Fulfilling Accreditation Requirements with Learning Outcomes Measured”, First International Conference on Lean Six Sigma in Higher Education, University of Strathclyde, Glasgow
Yeung, Shirley M.C. (2014), "How to Make Green Service Delivery Sustainable?", The 3rd Internatinal Conference on Economics Marketing and Management ICEMM 2014 Jan., Canada. (Accepted Paper)
